THE INSTITUTE OF MARKETING MANAGEMENT (IMM) |
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| Diploma & BBA Degree |
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| STRUCTURE |
The curriculum of the BBA degree consists of compulsory subjects and electives. It is available in two fields:
• Marketing Management
• Marketing Communications |
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| ENTRY REQUIREMENTS |
| 2 A Level subjects PLUS 5 O levels including English Language. |
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| CURRICULUM - IMM GRADUATE LEARNING PATHWAY (Degree Conversion route) |
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| Certificate in Marketing |
• Principles of Marketing
• Business Management
• Business Communication
• Business Law
• Macro Economics (1/2 course)
• Micro Economics (1/2 course) |
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| Higher Certificate in Marketing |
• Statistical Analysis (Quantitative Methods)
• Practice of Marketing
• Marketing Communications
• Consumer & Buyer Behavior |
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| Diploma in Marketing |
• International Marketing
• Financial Aspects of Marketing
• Practice of Marketing Research
• Marketing Strategy (case study) |
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| FINAL STAGE |
Compulsory Subjects
• Strategic Management
• Human Resources Management
• Financial Accounting
• Management Accounting
• Distribution & logistics Management |
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| Marketing Management |
2 Electives
• Product Management
• Entrepreneurship
• Business to Business Marketing
• Service Marketing
• Retail Marketing
• E-Commerce
• Sales Management |
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| Marketing Communications |
2 Electives
• Advertising Management
• Sales Management
• Direct Marketing
• Public Relations
• Advertising Production Management |
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| Duration: Minimum period of 2½ years |
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| Career Prospects |
• Marketing Manager
• Marketing Consultant
• Marketing Executive
• Officer
• Public Relations Officer
• Marketing Director
• General manager |
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| Career Advancement |
| Successful students will automatically qualify for MBA Programme |
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IMM CERTIFICATE PROGRAMMES IMM – CERTIFICATE IN Marketing
Communications |
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| The IMM Certificate in Marketing Communications provides you with the choice of specializing in one of the three options: Advertising, Public Relations or Direct Marketing. |
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| Year 1 |
• Principles of Marketing
• Business Management
• Business Communication
• Business Law
• Macro Economics
• Micro Economics |
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| Year 2 |
Advertising Specialisation
• Statistical Analysis
• Marketing Communications
• Creative Strategy
• Advertising Management |
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| Public Relations Specialisation |
• Statistical Analysis
• Marketing Communications
• Public Relations: Principles and Practice |
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| Direct Marketing Specialisation |
• Statistical Analysis
• Marketing Communications
• Direct Marketing |
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| Certificate in Retail Marketing |
• Marketing Communications
• Consumer & Buyer Behavior
• Business Communication
• Principles of Marketing
• Retail Marketing |
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| Certificate in Personal Selling |
• Marketing Communications
• Consumer & Buyer Behavior
• Business Communication
• Principles of Marketing
• Practice of Selling |
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| Certificate in Sales Management |
• Practice of Marketing
• Business Management
• Business Law
• Financial Management
• Sales Marketing |
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| IMM Local Office |
Block 3 Arundel Office Park
Norfolk Rd
Mt Pleasant
Tel: 338428/30
Website ; www.imm.co.za
E-mail; immzim@africaonline.co.zw |
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| Click Here to view 2010 Timetables |